That’s something I learned in advertising: Keep It Simple, Stupid.
Every other year I design the next two year’s Christmas cards. I have them printed two-up. Every other year I’m faced with the challenge of coming up with two clever or amusing or artistic ideas.
Invariably I come up with something so horribly complex that I could never get it done in time. Often it’s some play on the Twelve Days of Christmas. It seems simple enough when it’s just two or three of something, but by the time you get to eight and nine, not to mention eleven and twelve … ugh!